Batifemmes
As part of a professional training initiative, I developed a comprehensive digital strategy for Batifemmes, a French enterprise connecting female artisans with businesses and individuals. Over several months, I collaborated with graphic designer and illustrator Eleonore Cemolin to establish a complete content ecosystem, including a new editorial calendar, refined visual identity adapted for social platforms, and innovative Instagram post concepts. The project aimed to address multiple strategic objectives: increasing brand awareness, building a warm and trustworthy image, and educating audiences on gender discrimination issues within the crafts industry.
Client
Batifemmes
Year
2023-2024
My Role : Digital Strategist & Social Media Content Creator
Digital Strategist & Social Media Content Creator: I designed the overall B2B and B2C social media strategy and content framework, working closely with Eleonore to develop cohesive visual concepts and messaging. My responsibilities included conducting market and audience analysis, establishing content pillars, creating the editorial calendar, and producing platform-specific content tailored to diverse audience segments. I ensured all strategy and content reflected Batifemmes' mission while maintaining aesthetic consistency and addressing the nuances of multi-audience communication.
Platform : Instagram, Facebook, Linkedin
Instagram, Facebook & LinkedIn: The multi-platform strategy was developed to leverage each channel's unique strengths, with tailored content for both B2B and B2C engagement. Upon completion, I provided comprehensive training to Batifemmes team members, ensuring they could autonomously manage and continue content creation, delivering a fully self-sufficient social media presence.
